Across a fiscal year that encompassed the huge latter half of our first year reopened (July through December 2019), our first full term of new exhibitions (winter term 2020), and our mid-March and spring term shutdown, along with the whole campus, due to the pandemic, the Hood Museum's external relations efforts remained vigorous, creative, engaging, and responsive to the heady times. Our brand was never stronger as we shared our purpose, priorities, and activity across robust digital and print platforms including our redesigned and rebranded website, our flagship museum quarterly magazine, and our campus-focused social media campaigns. We were often in the media and aligned with campus and community as never before. The second full year of the Museum Club, as well, brought with it the invaluable contribution of undergraduate stakeholders in our programming and campus engagement.