During the past year, communications-related Hood staff members have consolidated their efforts, creating a new communications team focused on creatively and effectively promoting our exhibitions and events.
As part of the Hood communications team’s early efforts to reach out to new audiences (and to the museum’s current audience, but in new ways), the Hood has entered the world of online social media. Over the past year, the Hood has established a presence on Web 2.0 platforms such as Facebook, Twitter, and Flickr; converted its online museum news page to an easily accessible RSS feed; and begun utilizing a dynamic and image-based email service for email updates. By using these powerful (and popular) new tools, the Hood strives to include both our actual and our virtual communities more fully in our programming. Furthermore, this progression has made us a leader on the Dartmouth campus (and in the museum community) in our use of virtual resources for institutional and event-related promotion.
During the past year we have implemented a better targeted advertising and event-listing plan. The new plan engages more local media outlets, allowing us to connect with local and regional readers more effectively. For instance, we have contracted with our local newspaper for a series of weekly display ads promoting the Hood brand and events schedule. In addition, regional, national, and international advertising efforts promote our major exhibitions to targeted art audiences through vehicles such as The Art Newspaper, Art New England, Valley News, and opera and theater playbills.
Major exhibition media coverage for 2008-9 has included numerous reviews and mentions in a variety of local, national, and international media outlets. Félix de la Concha: Private Portraits/Public Conversations received reviews in publications such as Valley News, Collegiate Journal of Art, NewHampshire.com, and Artscope Magazine. Yankee Magazine’s Art Blog described the show as “a fascinating conceptual project using very traditional mean to a potential radical end.” Wearing Wealth and Styling Identity: Tapis from Lampung, South Sumatra, Indonesia received national coverage in Threads Magazine, The Dartmouth, and Tribal Magazine. International coverage included a review in Hali Magazine, which said, “The exhibition invokes the visitor to see the items neither entirely as art, nor merely as costume; an imaginative and provocative approach to the display of textiles.” Focus on Photography: Works From 1950 to Today was mentioned in the Boston Globe’s “10 Reasons to Get Out.”
General museum coverage was emphasized close to home in a Valley News article that focused on Upper Valley community member Mary Jenkins as she recollected the painting and creation of An Epic of American Civilization when she was a child. In May, the Hood was fortunate enough to have a visit by the 10th Earl of Dartmouth, William Dartmouth. Dartmouth took this chance to view two eighteenth-century portraits by well known portraitist Pompeo Batoni, including one of his ancestor, the second Earl of Dartmouth. This visit was highlighted in a variety of Hood and Dartmouth publications.
The Hood was also a prominent topic when Hanover, New Hampshire, was mentioned in national coverage. The area was highlighted as one of 100 top summer destinations by the New York Post, which told its readers to “check out the on-campus Hood Museum of Art, known for its vast ethnographic collection, particularly Native American and African art.” In addition, the Boston Globe commented on Hanover in the article “College Towns Are Catalogs of Fun Things to Do,” noting, “The Hood Museum of Art’s collection ranges from Assyrian reliefs to modern masters, including Picasso.”
We are delighted to say that Hood exhibitions and events are now reaching people by more (and more creative) means than ever before.
Last Updated: 12/10/09