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Hood Museum of Art
Dartmouth College
Hanover, NH 03755
603.646.2808
hood.museum@dartmouth.edu

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Communications

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Main Street in the spring . . .

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and in the winter.

Media coverage of Hood exhibitions and programs in 2007-8 paralleled the increased visibility of the museum's activities. Articles and reviews of Wenda Gu's installations appeared in the New York Times, Boston Globe, and USA Today, along with several stories and editorials in the Valley News and The Dartmouth. A segment about the installations aired on Vermont Public Radio's Morning Edition, and a featured interview with Wenda Gu appeared on New Hampshire Chronicle WMUR CH 9. Within a day of its release, a story for the Associated Press (AP) was picked up by dozens of publications worldwide, including MSNBC; the Washington Post; the Richmond Times-Dispatch; the Manila Bulletin, Philippines; Ch. 3-TV in Burlington; Boston Channel.com; Newsday; the Worcester Telegram; and the Kuwait Times.

An illustrated feature on American Art at Dartmouth appeared in the November issue of The Magazine Antiques along with a feature in Vermont Today magazine and a catalogue review in the Maine Antiques Digest. The Hood's portrait of Robert Clements by Pompeo Batoni was featured in Apollo magazine as part of their review of the exhibition Pompeo Batoni, 1708-1787, on view at the National Gallery in London. Stories and reviews of Sean Scully: The Art of the Stripe were published in Art New England, Antiques and the Arts Weekly, Art Daily, The Rutland Herald, The Complete Hoot, Valley News, Vermont Standard, The Dartmouth, and the Dartmouth Review. Finally, Black Womanhood received extensive coverage through articles and reviews in the Boston Globe, Publisher's Weekly, Art Daily, Guardian, Chronicle Review, Yankee Magazine, Valley News, The Dartmouth, the Complete Hoot, Art In America's Museum Preview section, and a special television segment on NH Chronicle WMUR CH 9. The Hood hosted a successful press preview exclusively for student media groups on campus, resulting in increased interest from Dartmouth campus media. A recent cover story about the Hood's importance to students appeared in The Dartmouth Free Press. The museum participated in Dartmouth's first annual Dartmouth Center for the Advancement of Learning (DCAL) Fair, promoting the Hood's programs and opportunities to faculty.

All of the Hood's lectures and gallery talks were videotaped and aired on local access television (CATV) and the Hood Web site. The Hood added a series of interviews to its Web site, including those with artists Peter Irniq, El Anatsui, Wenda Gu, and Magdalene Odundo. The Hood also participated in college and local events, including the Hanover Streetfest, the College's first Wellness Expo and Employee Services Fair, and a United Way Expo for middle school children and their parents. Banners promoting Hood exhibitions lined Main Street in Hanover for all major exhibitions, in addition to the gateway banners. Full-color posters promoting Hood events were distributed in town and in surrounding areas, and radio promotions continued on The Point 103.1. Membership information has been incorporated into selected paid advertising and is now included in the Hood's annual brochure, distributed locally and regionally at welcome centers, hotels, restaurants, and other points of interest. A four-page members' news and information insert is now a regular part of the Hood Quarterly.

Advertisements targeted arts audiences nationally and internationally through Art in America and The Art Newspaper, and locally in newspapers, magazines, and opera and theater playbills. The museum's annual Holiday Open House also launched the Hanover Downtown Marketing Alliance's Holiday Arts Festival. The Hood hosted a Business After Hours Event with more than sixty members of the Hanover Area Chamber of Commerce in attendance.

As noted in the publications section of this report, the Hood undertook some strategic consolidation of its publicity, publications, web, and marketing efforts and has created a new communications department. A search was begun to fill the newly created position of Communications and Public Relations Coordinator, which reports directly to Communications and Publications Manager Nils Nadeau. Present Public Relations Coordinator Sharon Reed will in time transition to the newly created post of Membership Coordinator, with responsibility for membership and all related events. 

Museum Shop

For many visitors, a trip to the museum isn't complete without a look around in the museum shop. The Hood Museum of Art Shop has had a full year of educational and entertainment offerings for visitors to the museum. Visitors numbered over 7900 in 2007-2008.

Every month, our volunteers staff the sales operation for more than 100 hours. Volunteers dispense information, advise on purchasing selections, make sales transactions, answer questions and engage visitors regarding their museum visit. Our 2007-2008 volunteer staff were Joan Bernhardt, Ellen Brydges, Marguerite Collier, Ginny Coolidge, Sophia Crawford, Helen Cummings, Martha Davis, Vickie French, Barbara Haak, Evelyn Kaiser, Jane McCarthy, Joann Onaki, Judy Oxman, Cindy Rand, Jo Tate, Louise Turner.

Sales of Hood publications and the 32 postcard images were strong as visitors want to take home something that uniquely represents their experience of their visit to the Hood Museum of art. A resource for the local community, especially during the November and December holidays, the museum shop's annual holiday sale and tea brings shoppers and members in to celebrate the season with a discount on new shop merchandise mix.

Last Updated: 10/12/12